There has never been a single and definite definition of strategy pertaining to business. High-performing cultures have a common language and a shared understanding of specific words in that language. Developing a common definition of a strategy strengthens collaboration, builds trust, and lays the foundation for clear communication.
Sherrin Ross Ingram is the Chief Executive Officer of the International Center for Strategic Planning, a management consulting firm specializing in scaling for aggressive growth companies. She oversees the development and support of strategic initiatives for client companies and is a trusted advisor and coach to growth-focused CEOs and leadership teams. She is also an Independent Corporate Board Director, an attorney, best-selling author, and a Master Strategic Planning Facilitator for companies in need of a proven process for updating strategic plans, developing new strategies to leverage new opportunities, or restructuring to increase competitive advantage.
Sherrin provides valuable perspectives to boards and executive teams that improve strategy execution and maintain a balanced drive for growth and fiscal responsibility. In addition, she is a frequent keynote speaker on strategy development and leadership topics at business meetings and conferences around the world.
